The client is one of the top 5 global pharmaceutical companies.
The client was sponsoring a global symposium and was keen on ensuring a high level of participation at the event. To this end, the client wanted the symposium to follow a creative format.
CACTUS suggested that the symposium follow a “Grand Rounds” format
- The lead faculty member gave an overview of the patient.
- The other panel members offered their thoughts and suggestions for treatment options and outcomes.
- Participants acted as students by using the audience response system.
- The hand-outs looked like a medical file, complete with patient images.
The client was able to draw a roomful of participants. The level of interaction was very high.